Arc
A visual identity that captures a brand’s character with clarity and style.
Arc
A visual identity that captures a brand’s character with clarity and style.
Category
Visual Identity
Duration
3 weeks
Year
2025



A look that feels like you
Essence is more than just a logo or a color scheme—it’s a reflection of what makes a brand unique. Every detail, from the typography to the imagery, is chosen with purpose to create a look that feels natural and distinctive. It’s about capturing personality in a way that resonates with the audience and leaves a lasting impression.
Designed for versatility
A strong identity should work everywhere, from websites and social media to packaging and print. Essence is built with flexibility in mind, ensuring that every element adapts smoothly across different platforms without losing its impact. Whether bold and expressive or minimal and refined, the design maintains its clarity and consistency wherever it appears.
Timeless yet fresh
Trends come and go, but a great visual identity stands the test of time. Essence strikes the right balance between modern appeal and long-term relevance, creating something that feels current today and still meaningful years from now. With a focus on simplicity and character, this identity helps brands stand out while staying true to who they are.



